T ier two automotive advertising is only one of the many options available to dealerships. While some dealers may still choose to pick a few vendors of their own, opting for one vendor to create comprehensive campaigns for several dealers in the region has its advantages. One of the most challenging aspects of digital [...]

D ealerships need to have a vision of what they look for in their marketing solutions to access the top automotive advertising agencies. For some, they want as many leads in their CRM as possible. Others insist on having as much traffic funneled to their website in the hopes of getting a few bites. [...]