A s the marketing for used and pre-owned vehicles continue to grow, many dealerships are looking for places to promote their inventory besides classified sites. Paid ads on search engines, known as PPC, continue to grow in popularity because they are customizable. Social media platforms also offer opportunities to market inventory. If you've noticed [...]
C ar dealers aren't always keen on looking for better ways to improve their marketing. Many GMs have grown complacent with existing vendors because they know how often they see the same promise in a different package. Yet, several vendors are actively working to change the way automotive online advertising works. One way to [...]
T ier two automotive advertising is only one of the many options available to dealerships. While some dealers may still choose to pick a few vendors of their own, opting for one vendor to create comprehensive campaigns for several dealers in the region has its advantages. One of the most challenging aspects of digital [...]
D ealerships need to have a vision of what they look for in their marketing solutions to access the top automotive advertising agencies. For some, they want as many leads in their CRM as possible. Others insist on having as much traffic funneled to their website in the hopes of getting a few bites. [...]
A s a manager at a dealership, you get bombarded with offers to improve your traffic, leads, and conversions. Most vendors offer the same techniques in various packages. The vast majority provide third-party leads, while some generate first-generation leads. Many focus on PPC campaigns, ads on classified sites, or social media advertising. Search engine [...]
I ncreasing a dealership's overall visibility is an essential component of any comprehensive marketing strategy. However, many GMs do not realize the significant impact this could have on their ability to convert traffic and leads to real-life sales. Paid ads on search engines and classified sites are not enough when it comes to increasing [...]
W hat do you think about when it comes to improving your online presence? More than likely, it conjures images of more PPC campaigns, extra ads on classified sites, and extra banners about your specials and discounts. That's not all digital marketing has to offer, though. Online presence also refers to the placement of [...]
D ealerships looking to expand their reach might not think much about search engine optimization. Yet, SEO (as it's known) can make a profound difference for dealers struggling to get noticed by car shoppers. It's easy to find SEO companies willing to work with the automotive industry. Figuring out which one to work with, [...]
Finding the best techniques to spread the word about your dealership has changed dramatically over the last few decades. While no one doubts the necessity of an online platform anymore, choices still need to be made. Having a few PPC campaigns, running ads on classified websites, engaging with customers on social media and review [...]
Of all the digital marketing techniques available to the automotive industry, search engine optimization (SEO) gets misunderstood. For one, SEO does not sell anything directly to shoppers. Unlike classified ads, CPC campaigns, radio spots, or flashy banners, SEO works behind the scenes. This strategy aims not to advertise but to raise awareness of your [...]
