Search engines do not reveal precisely how to achieve a perfect page rank score. However, consultants offer guidance to SEO experts because their job is to increase a site’s page rank. The components that affect page rank range widely from page load time and how pixelated images are to whether the content is relevant to the site’s subject. While most dealerships have websites that work decently and have lots of information about the vehicles they sell, they often do not have other pertinent information. For example, we all know that car shoppers spend months researching the car buying process. Yet, to get that information, they need to visit all sorts of websites that are not dealerships. Why is that?
Many dealerships focus solely on selling vehicles and offering maintenance services. Sure, that is your primary job as a dealer, but consumers want more. The internet has made shoppers thirsty for information, not just about the product they want to buy or lease. Instead, they want details about the entire car-buying process. Having a few blog-like entries that explain how leases work, the ins and outs of trade-ins and tips for first-time buyers offer a whole new world of engagement with shoppers. Not only does this make your store a much more friendly place for auto buyers, but it also impacts your page rank. Original and relevant content is the key ingredient to SEO and, therefore, improving your page rank.
When you’re ready to explore your options, talk to your current vendors. If they don’t offer these services, try searching for an SEO company directory. It might take a bit of digging, but in no time, you’ll find a marketing vendor that knows how to improve your page rank. A few blog entries, some extra backlinks, and a revamp for your site could be all you need to increase your traffic and leads. Your site and ads will appear on the first page of a search result in no time at all. With that kind of visibility, expect your profits and ROI to increase significantly.