Finding the best techniques to spread the word about your dealership has changed dramatically over the last few decades. While no one doubts the necessity of an online platform anymore, choices still need to be made. Having a few PPC campaigns, running ads on classified websites, engaging with customers on social media and review sites, and listing your store on automotive directories all work together to improve your bottom line. However, if you’re looking for something a little different that can profoundly impact your store, you have come to the right place. Working with an SEO promotion company can improve your digital print, enhance traffic, and generate more leads without interfering with your other advertising strategies.
To understand how SEO, or search engine optimization, works, let’s first briefly discuss how search engines work. All search engines, be they Google, Safari, or Bing, use bots to crawl and index websites. These bots read and review the content, images, and other information on sites to organize them by categories. This is why, for example, when you type in “affordable trucks near me,” the results all feature trucks for sale and not pet food. Besides categorizing websites, bots also check for overall quality. Every site also receives a score, known as page rank, and it helps organize websites on search results pages. As a rule, websites with high scores appear at the top of the first page.