When you add SEO to your marketing strategies, your store’s website has the potential to increase its page rank. A website that has a higher page rank influences the quality score of its PPC campaigns. Even if you only care about pushing your ads to the first page of a search result, SEO can inadvertently help you reach that goal. Rather than increasing the number of ads or bidding, SEO focuses on content. Not just any content, though; more VDPs won’t move the needle. The best content is that which anticipates what potential buyers will want to see and read.
A few blog-style articles about the car buying process, how to lease a vehicle, and best practices for a trade-in can make a significant difference for your site. You might think to yourself, well, that information is readily available on other websites. As a dealership, your focus is moving iron, not making auto buying more transparent. Shoppers will find this information one way or another. Doesn’t it make more sense to have it readily available on your site, though? If nothing else, it increases the traffic to your store’s site, which, in turn, contributes to more first-generation leads. You’re not losing anything by adding SEO; instead, you’re incorporating more creativity into your online presence.
So the next time a web SEO company cold calls, have a listen. Now that you know what is possible, it is worth finding out what they offer. You might discover that this is the missing ingredient to your current marketing strategy. With an improved page rank, you will quickly discover an increase in high-quality traffic and leads. Considering how competitive the automotive industry is, anything to help you get ahead worth adding to your toolkit.