Google uses a technique called “crawling” to send an internet bot, sometimes referred to as a “web crawler” or “spider,” to a publicly accessible website so the bot may read the page. Google downloads all of the text, photos, and videos from a page as it is crawling it.
The first step in the process is for bots to follow links on a webpage and provide information about those pages back to Google’s servers.
The capacity of search engines to access and crawl content on a webpage is referred to as crawlability.
Following crawling, the content of a page is indexed.
Indexability is the capacity of a search engine to index a page after it has been examined and added. A page’s indexability increases with the ease of indexing.
We’ll go over some actions you can take to enhance both crawlability and indexability of your website now that you know what factors can influence them.
One of the best things you can do to facilitate the crawling and indexing of your website is to send in a sitemap to Google. Small files called sitemaps are kept in the root folder of your domain. With the help of these files, you may give Google more information and specify which pages are crucial to your website.
Every website has a crawl budget that search engines use to decide how often and in-depth they will crawl your website. Fix broken links, steer clear of duplicate content, and give priority to relevant pages in order to maximize the crawl budget.
Pages that load faster are better suited for crawlers. Improve crawl efficiency and minimize loading times for your website by optimizing its speed.
Not only can updating your content help with SEO, but it also makes your site easier for crawlers to access. This is due to the fact that Google is more inclined to index websites with regularly updated content.
Search engines are presented with different content than users do using techniques like cloaking and fraudulent redirects. These black-hat strategies should be avoided as they can result in penalties and hamper efficient crawling.
There are two ways that duplicate content might damage your website. It might lead to problems with keyword cannibalization as well as decreased crawlability for your website.